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THIS IS ONE OF....IF NOT ...THE MOST INFORMATIVE BOOKS EVER WRITTEN ON THIS AMAZING SPECIES. YOU WON'T BE ABLE TO PUT IT DOWN. WHETHER YOU ARE A SEASONED VETERAN IN THE FIELD OF RESEARCH OR A NOVICE WITH AN INTEREST IN LEARNING ....YOU WILL COME AWAY WITH A VERY SPECIAL UNDERSTANDING OF THE AMAZING WORLD OF SASQUATCH AND THEIR LIVES. DON'T THINK TWICE ABOUT BUYING THIS BOOK.
I have helped some local small businesses build their websites, and then helped them manage them on their own. I always suggested to these small business owners that they NEVER hire an SEO expert and just focus on building high quality content. This suggestion stemmed from the scammy SEO 'experts' that would approach me with promises of making it to the top ten using schemes like automated back-linking, hidden text, cloaking, etc. I didn't believe that SEO was a legitimate subject.
However, reading Andy Williams SEO 2013 and Beyond was incredibly refreshing. He even says, "Do you believe your page deserves to rank above medical sites, where the authors are medical doctors?" This statement really impressed me. Google is the top search engine because it provides its searchers with amazing content and when these SEO 'experts' altered the results in my searches giving me crappy content I got upset. This is where Andy's white-hat strategies for SEO really impressed me. Get to the top of Google by providing your visitors true value instead of an empty spammy website!
Basically I loved this book and highly recommend it. It is well worth the couple of bucks it costs. It is easy to read, succinct, and brilliant. He offers a lot of great tips without all the fluff that some authors throw in to add page count. Thanks Andy for a good read that upped my SEO IQ.